Keywords for SEO simply explained!

Keywords are by far the most important aspect of S.E.O. Searchers type keywords in the search engine query box and you want your website to show up for these keywords as high as possible in the search results. Full keyword analysis is needed to ensure the relevancy of your keywords to what your website offers. Don’t rush here! It is important that your analysis be complete.

Here are some advices:

• Do a competitive analysis by visiting your competitors’ websites and examining the source code: What keywords are they using for their Meta tags for example, and how do they show up for different research queries?

• Use the free Keyword Tool, on Google AdWords, helps generating keywords.

• Be creative: provide for generic names, brand names, misspelling, buzz words.

• In a highly competitive sector you would probably go for a long tail strategy i.e. selecting niche keywords rather than highly competitive keywords.

• Once your initial keywords list is defined make sure to use them for your Meta tags, your page titles and your text. The important point here is not to overuse keywords in your text, it is an old webmaster practice that would be nowadays harmful for your ranking.

• SEO is a dynamic process you will need to review, test, measure impacts and optimize your keywords. It is also recommended to regularly visit you competitors’ websites in order to assess their strategies.