In our last Internet Business class we had a very good presentation talking about SEO and ways to drive traffic to your website.
During the presentation the phrase "Holistic SEO/PPC" definitely got my attention.
At home, I decided to do some research and started to dig deeper into the subject; now, everything sounds clear as a bell!
"Holistic SEO & SEM" means that SEO, SEM, and other web optimization techniques should be integrated, with one complementing the other, in other words, these shouldn't be treated as isolated solutions or silos.
I found an interesting video talking about this subject, take a look at it:
Great Post!
ReplyDeleteThe video you posted is set to private, I can't watch the video.
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