Google Instant is a new search enhancement feature launched in September 2010. It makes searching the web using Google even more convenient by making predictions. For instance, if you type “go” in the query box, a list of words and combination of words instantly rolls down as following: Google, Google maps, Google translate, etc. Google would be sometimes clever enough to anticipate what you were about to type, or even to give you another possibly interesting query input.
Why is this important for S.E.O?
- Google Instant isn’t good news when it comes to several-word-combination-keywords, part of the long tail keywords set. This feature leads to lazier Internet searchers. These long-combination-keywords (for which competition and hits are low) are made of four and more words. Exact match for these words will probably occurs less often. The more characters you type inside the query box the more accurate Google Instant prediction will be. It is therefore easier to select one of Google's suggestion than to go on with typing.
- In the other hand misspelling will offer more and more alternatives for keywords selection. Google Instant suggestions are based on what Internet users are really typing in the query box and many words are often misspelled (probably more than we thought). As a consequence Web marketers will rely more often on misspelling and certainly use Google Instant to generate more ideas.
Here is the question I ask myself when I read your last sentence: Does this mean that you need to have these misspelled words in the content of your website? As from SEO perspective, you'll definitely need them, and for SEM too, you'll pay less for them if you have them on the landing page of an Adwords ad. Another question, though, appears: Does your website looks professional if you have these typos (misspellings) in your texts?
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