"Separating the wheat from the chaff"

... And, our Internet Business Analysis' teacher, asked us to develop a lead-in presentation on SEO; so, I started my online research, chasing for interesting and different ideas about this topic. It wasn't an easy task though, as most blogs and websites available present the same and very basic content, just in a slightly different way.

After Googling for a while, I came across these great resources, which I would like to share here:

First, the video "Straight From Google: What You Need To Know", from Matt Cutts, at WordCamp San Francisco 2009; a great and pleasant presentation about SEO, backlinks and related topics.





And finally, the "Search Engine Optimization Starter Guide", available at Google Webmaster Central's website; this is a very useful and great-looking guide, giving starter advice on SEO.

Google's Search Engine Optimization Starter Guide PDF

A Website's Content Is The Heart

The most important thing that makes a good website is its content. People surf the Internet to look for information, to satisfy theirs needs and desires, or solutions to problems. If your website can provide what they want, they will be back for more!

The content of a website must be relevant and up to date, and well organized. And to make the website more interesting, you can include articles, web links, tutorials, videos so that people keep coming back. A website should not have lots of pictures, and little words. It should have lots of text so that Search Engines can find the website more easily.

To build a successful website, you need to attract people, and also attract the Search Engines.